In a landmark move to bolster consumer confidence and promote responsible digital commerce, the Department of Trade and Industry (DTI) has officially rolled out the E-Commerce Philippine Trustmark, a digital badge that certifies online businesses adhering to fair, transparent, and safe e-commerce practices.
Under Department Administrative Order (DAO) No. 25-12, the Trustmark is now a mandatory requirement for all online merchants, e-retailers, and digital platforms operating in the Philippines. This initiative is part of the broader implementation of the Internet Transactions Act of 2023 (Republic Act No. 11967), which aims to regulate and protect the rapidly growing digital marketplace.
What Is the DTI Trustmark?
The Trustmark is not a business license or permit, but rather a symbol of compliance with consumer protection laws, data privacy standards, and ethical business conduct. It is valid for one year and must be prominently displayed on websites, seller profiles, or even physical stores with online operations.
To qualify, businesses must undergo a registration process that includes submitting legal documents such as a valid business permit, BIR registration, and a certificate of no pending formal charge from the DTI Fair Trade Enforcement Bureau. The badge is issued upon verification of these documents and the business’s commitment to fair trade practices.
Fee Structure and Incentives
In a move to support Micro, Small, and Medium Enterprises (MSMEs), the DTI has introduced a tiered fee structure:
- Micro enterprises (assets up to ₱3 million): Free application, only ₱130 for web admin and documentary stamp fees.
- Small enterprises (₱3M–₱15M): 50% discount, total fee of ₱630.
- Medium enterprises (above ₱15M): Full fee of ₱1,130.
The registration deadline has been extended to December 31, 2025, giving businesses ample time to comply. Applications can be submitted via the official portal: www.trustmark.dti.gov.ph
Industry Reactions and Concerns
While many businesses have welcomed the Trustmark as a step toward legitimizing online commerce, some lawmakers and MSME advocates have raised concerns. Senator Bam Aquino recently urged the DTI to reconsider the mandatory nature of the program, citing its potential to burden small entrepreneurs and contradict the Ease of Doing Business Act (RA 11032).
Aquino emphasized that the Trustmark should remain voluntary, especially for startups and micro businesses, to encourage digital participation without adding financial strain.
Why It Matters for Accounting and Compliance
As an accounting firm committed to helping businesses thrive, Account It Right sees the Trustmark as a pivotal development in the digital economy. It not only enhances consumer trust but also encourages businesses to maintain proper documentation, financial transparency, and regulatory compliance—key pillars of sustainable growth.
We advise our clients to treat the Trustmark not just as a badge, but as a strategic asset. It signals credibility, reduces consumer disputes, and aligns your business with national standards. For MSMEs, especially those transitioning online, this is an opportunity to build a solid foundation for long-term success.
The DTI Trustmark represents a significant shift in how online commerce is regulated in the Philippines. While challenges remain, particularly for smaller enterprises, the initiative is a step toward a safer, more accountable digital marketplace.
Account It Right stands ready to assist businesses in navigating the registration process, ensuring compliance, and integrating the Trustmark into their broader financial and operational strategies.
Sources: Department of Trade and Industry | Senate of the Philippines